ASR's core philosophy: Understand, Innovate, Sustain. Our first priority is to understand the natural processes governing a specific project site. After spending time developing an understanding of how nature designed a system and intended it to work we are able to develop an innovative and sustainable solution to the problem. This approach is always the same whether the problem is erosion, sediment transport, effluent dispersion, ecological impacts, environmental impacts, or poor surf. Our goal is to provide the best possible product and service in terms of quality while enhancing both human and environmental conditions.
ASR is one of the most sophisticated modeling houses on the planet. State-of-the-art numerical modeling is the industry standard for any major engineering project. Numerical modeling techniques, like all aspects of computer science, are continually improving, with computing speed allowing for even greater advances in recent years. The key to numerical modeling is to accurately calibrate the model to the existing natural conditions. ASR limited performs exhaustive calibrations of all our models using actual field data before we integrate them into our proposed solutions. We also perform physical modeling in our own laboratory facilities to verify the numerical model results prior to finalizing our solutions. We believe our numerical models are world class. Coupled with exhaustive fieldwork and a thorough understanding of coastal processes, ASR provides the most innovative and accurate marine solutions that are available today.
Our primary goal in any project is to develop solutions that will be innovative, sustainable and work to satisfy the needs of all stakeholders. This serves to align every member of our company in a common direction with a clear sense of purpose. These values do not change regardless of what project we are working on and we are proud of that. The corporate culture we thrive on at ASR promotes awareness, awards creativity and freethinking, and ensures we remain vigilantly committed to providing the worlds best product and service while considering environmental and human health in everything we do.
